by markus.busch@hotelmarketing.com | Aug 2, 2016 | News
Source: Booking.com addresses desires of advanced Japanese travelers Recognising that food is something of an obsession in Japan, Booking.com created a TV spot that follows two friends from Kyushu as they sample delicacies around the country. For the two gourmets,...
by markus.busch@hotelmarketing.com | Jul 19, 2016 | News
Source: Hotel loyalty programs should balance economic and social benefits What researchers call the “distinct natures” of social and economic rewards offer some insights into how hotels can attract customers and maintain their long-term loyalty. Although economic...
by markus.busch@hotelmarketing.com | Mar 24, 2016 | News
Source: Airbnb says ‘not so fast’ to bots For Airbnb, only humans – in this case, Airbnb hosts – can provide authentic hospitality and help foster the emotional relationship to a new place that travelers often seek. When you arrive in a foreign city for...
by aggregation | Jun 1, 2015 | News
Source: What does the future of Facebook advertising look like? Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook’s advertising platform allows marketers to...
by markus.busch@hotelmarketing.com | May 19, 2015 | News
Source: Marriott to inspire meeting planners with its own ‘Pinterest of meetings’ Marriott is shifting its mobile focus to a new group of potential clients via a site rife with inspiring imagery, quizzes and helpful tips designed to entice event planners to book...
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