Booking.com addresses desires of advanced Japanese travelers

Recognising that food is something of an obsession in Japan, Booking.com created a TV spot that follows two friends from Kyushu as they sample delicacies around the country.

For the two gourmets, “food is sightseeing”. The work runs in 30-second and 15-second formats and aims to increase usage of the site for travel within Japan and internationally.

What does the concept of foodie travel have to do with accommodation? The pair are shown indulging their passion in hotels and ryokans as well as at private properties, showcasing an apparently wide range of desirable places to stay on the Booking.com platform.

Booking.com recently introduced a feature that enables people to search for accommodation based on their interests. Would-be travellers can filter accommodation by selecting what they want to do from a menu ranging from fishing to nightlife to healthy eating, then choosing their preferred location.

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