Source: How travel brands are targeting business travelers

From planning to managing expenses, and even without taking into account the actual work that needs to done, there’s a whole heap of hassle that goes along with corporate travel.

For brands, this traveller presents a unique opportunity.

Not only is there less need to dazzle and delight with inspirational marketing, but thanks to the deep pockets of corporate companies, the budget can often be sizeable. Meanwhile, with a positive experience likely to result in repeat trips, business travel could prove to be a lucrative market.

Here’s how a few brands are setting their sights on it.

Get the full story at Econsultancy

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