Marriott is shifting its mobile focus to a new group of potential clients via a site rife with inspiring imagery, quizzes and helpful tips designed to entice event planners to book a venue for their next fete, showcasing the importance of tailored content.
As the hospitality brand celebrates several new digital milestones – including surpassing more than 12 million mobile check-ins and check-outs – it is ensuring that its marketing materials reach a critical group of non-vacationing customers – event planners. The mobile-optimized MeetingsImagined.com site employs a visual and social angle to provide tidbits of inspiration to time-strapped event planners searching for the ideal venue at which to host their next conference, celebration or meeting.
“We’re thrilled with how we’ve seen MeetingsImagined.com inspire planners, whether it’s creating an experiential event or a cutting-edge cocktail list that reflects the hottest spirits trends,” said Brian King, global brand officer at Marriott International. “I actually used the site to plan my own wedding and come up with ideas that I never would have thought of by myself.
“I call it the ‘Pinterest of meetings.’”
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